Tuesday, January 26, 2010

Want to benefit from LinkedIN? Stop treating it as a dumping ground for your CV, blogs and Business Card!

Your web site may be sitting there waiting for visitors to come along but not so for LinkedIN because it has 55 million users who regularly visit. The best thing is that you don’t even have to pay to reach these 55 million people. You just need to figure out a way to attract their attention.

The paradox with online networking is that it is difficult to put into practice the usual nine influencing tactics of; reasoning, inspiring, inquiring, make them feel good, strike a deal, swapping favours, using silent allies, authority and force. There are three reasons why this is the case.

Firstly, most people joining LinkedIN are focused on themselves and use a discussion or comment as a disguise to leave their ‘online’ business card. Secondly, most people tend to fallback on reasoning to get their point across and a discussion then ends up as a verbal arm-wrestling contest. Thirdly, they underestimate the time, effort, and skill required to engage in a fluid and dynamic conversation.

To get benefits from online business networking, you need to invest time and energy to build your reputation. It is your reputation that influences and attracts people. People want insight not Inmails. The more insights you share, the more people will see you as an expert. The more valuable you become in your network, the more people will be attracted to you and so your reputation grows. Over time, people starts to look to you to facilitate connections with other people. In short, you become more than your CV, you become an invaluable asset in your network. In benefiting others, you become the benefit of online business networking.


  1. Thanks Navinder. I was asked to do a small article for Common Purpose because they are constantly asked by people just how to get benefit from online business networking sites such as LinkedIN.

  2. Yep, I ask myself when I post things: Is this all about me? Or, am I offering something useful.
    I find on Twitter, I don't follow people if it's all about them. eg. only reposting links to their own blogs.
    For years we've been trained in the mindset of broadcast - "Wow! I can send my message out to millions"
    Now with social media this gift has appeared on our laptops.
    Yet, as you say, this can be shallow, see-through and self-serving. Which rarely has any impact.
    And people wonder why they get no traction with their social media efforts.
    Good article, Kwai!