Tuesday, June 1, 2010

If in doubt, do something - anything!

I've recently spoken with three people - two clients and a friend - about their plans for starting something new. The clients have just launched new programs, and the friend is considering a career change.

They have all done some research to some level, and have a number of options. They were asking me for advice about how to now decide which option is best.

My advice to them: Do something - anything!

The best way to find out, especially when it's new, is to try it. Just put it out there and see what happens. You won't know whether you'll like it until you try it. More importantly, for my clients, you won't know whether your market will like it until you try it.

For example, I've recently been promoting my new two-day "Boot Camp" to help business owners build a Web site in two days. The first of these workshops is happening right now, and most of the people attending it are not what I thought were my "ideal clients". Does that matter? No! But if I had spent too much time on market research and analysis, I would never have known!

In fact, one of my two clients discovered exactly the same thing with her new product. Within hours of launching it, a large organisation wants her to offer it to their people. This is great news, of course, but the kicker is that they want something different than what she offered. But it's well within her expertise, so it's a perfect opportunity. If she hadn't made the offer, that organisation wouldn't even have thought of getting in touch.

If you're in a business selling well-known commodity products, this advice probably doesn't apply to you. But if you're doing something new and different (you're a differencemaker!), there's no way you can predict how it will turn out. Just do it!