Here are some other ways to get "eyeballs" to your blog:
- Link to it from your Web site. This seems obvious, but many Web site owners don't have a link from their Web site to their blog, or vice versa.
- Every time you write a blog post, tweet it. You can use a free service like TwitterFeed.com to automate this process.
- Subscribe to other blogs about your topic area and comment on them whenever they mention your topic. This helps build a relationship with those bloggers and their readers. The curious ones will visit your Web site and blog.
- Find and participate in on-line communities on these topic areas. Again, this is a way of establishing your reputation among the community of people in your field.
- Put your blog address - in addition to your Web site address - in your e-mail signature.
- Make it appear automatically in your Facebook profile. Facebook has apps to show your blog posts automatically on your profile.
- Add a link to it in your LinkedIn profile. LinkedIn, too, can show your blog posts on your LinkedIn page.
- Make it appear automatically in other on-line communities. If you're a member of other on-line communities, check whether they will allow you to show your blog posts on your profile page. Look for the ability to add your "RSS feed" - that's your blog.
- Add a link at the bottom of your newsletter, so regular e-zine readers know about your blog. You can even encourage them to visit the blog to add their comments to a topic you mention in the newsletter.
- If you publish a podcast (an audio newsletter), write a blog post every time you issue a podcast episode, with additional information - for example, links to Web sites you mention in the podcast. Encourage your listeners to visit the blog for this information, and to leave their comments.
- If you participate in on-line forums, include your blog address in your forum signature (if appropriate).
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