Monday, January 24, 2011

The Top 10 On-Line Trends for 2011

Each year, my friend Chris Pudney and I make 10 predictions about what will be hot in the world of technology. Join us for our annual report on the top on-line trends for the next 12 months.

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Here are our 10 predictions:
  1. The Resurgence of Reading: There’s no doubt video has been the hot on-line medium for the past few years, but we think 2011 will see a resurgence of (gasp!) the written word.
  2. Email is Dead (NOT!): Rumours of email's death have been greatly exaggerated. Business communication is not really being conducted to any significant degree via social networks or SMS.
  3. The Power (if not the Wisdom) of Crowds: Deal-of-the-day Web sites like Groupon.com turn the disintermediation model on its head. They sit between the customer and the supplier, but in a highly value-added way.
  4. Facebook is "the" Social Network: Facebook will continue to be the dominant social network during 2011, and other networks will have to settle for catering to niche demographics. However, there is much room for innovation in social networking so the door remains open.
  5. More Out of Office Workers: More and more organisations will start embracing different Out of Office workstyles for their people - it's feasible, desirable and inevitable.
  6. Enterprise Cloud Computing: We’ll start to see more private, packaged cloud services aimed at enterprise customers.
  7. The Year of the Tablet: Kudos to Apple for breaking new ground with the iPad in 2010. The Samsung Galaxy Tab is hot on its heels, and both will face stiff competition from other manufacturers.
  8. Mobile Trends: Android will dominate; smartphones will become even smarter; and smartphones will become the default for mobile phones.
  9. Online Sales: E-commerce has been rising steadily over the last decade, but we have reached a tipping point, where on-line selling has
    gone mainstream.
  10. Politics: A Tangled Web: The Internet will increasingly become a political battlefield: governments around the world will
    attempt to censor, regulate and control the Internet; while political activists will create and use Internet tools as a platform from which to attract support for their respective causes.

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