Monday, February 21, 2011

Be consistent - like the White Lady in Auckland

One of the simple pleasures during my recent trip to Auckland, New Zealand, was ordering a hamburger from The White Lady, a mobile burger stand that parks itself on a street corner every night:

The White Lady is an Auckland icon, which has been in operation since 1948. To me, its most impressive feature is not its longevity, but its consistency. When I said it's been there every night, I really do mean every night. It has a proud history of being open every night for decades, except for a few weeks in 1998 when the city of Auckland suffered a severe power outage.

How consistent are YOU?

What do you do, consistently and reliably, for your clients, audiences and network? Day after day, week after week, month after month. Success - particularly on-line success - isn't an event, it's a process. Be there for them, not just frequently but consistently, and you'll build a reputation as a trusted authority.

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