Thursday, March 31, 2011

Great service costs nothing - wooing and wowing is another matter

I had to get up at 3.30 am this morning in order to catch a flight in Auckland New Zealand so that I could make a meeting in Melbourne Australia, so last night I had an early dinner at Vapor’s Holiday Inn near Auckland Airport. Helen who served me did a great job and I told her so and also mentioned her name when I filled out the service questionnaire that is left on everyone’s table.

When I got to the airport Virgin Pacific’s computers were down however all their staff were great and handled a manual check-in well and we left on time. Great service costs nothing except a little effort!

Wooing and wowing however is another matter and it is not yet normal. What Helen from Holiday Inn and the folk at Virgin Pacific did is normal.

My colleague Paul Dunn is known internationally as ‘The Wizard of Wow.’ Paul will feature in this years changing what’s normal program.

In the Hong Kong intensive that kicks-off the program Paul will be exploring

how to link passion to your business so that your business truly 'radiates' and attracts people to it like a high-powered magnet.

how to set your business apart in stunningly simple ways so that you become the 'go-to' business — the one that most customers choose — in your category and broad location.

why what you do or even how you do what you do are increasingly irrelevant in today's ever fast-paced market.

Why it’s never about a business plan!

Why on the day you started your business, you made a crucial choice — one that might just be harming and hindering you each day.

why bad customers drive out good ones and how to prevent that happening.

how to add buzz, excitement and purpose to your business so that it builds. Effortlessly and simply.

the 6 'must-communicate' things post-GFC (and not one of them is price)

why 'normal' is the worst thing you can be

how to connect to new (and existing customers) in a way that makes them stick with you and spread the word about you

Please enjoy 19 minutes from Paul:



Be the difference you want to see in the world
Ian
Founder Differencemakers Community

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