Sunday, May 1, 2011

Influence NOT included

"There is no greater agony than bearing an UNTOLD STORY inside you." ~ Maya Angelou

View more presentations from Kwai Yu
Businesses are told that they must come up with unique selling points (USP) to differentiate their business from the competition. Sadly, in the 21st century, so called USPs are actually turning into Common Selling Points (CSPs). For example, how many businesses have you come across that have USP along the lines of:

  • Our service is delivered with care and precision .... yields amazing results
  • We ensure your experience is incomparable, unequalled and unique
  • We are passionate about ....
  • We are dedicated to providing quality service ...
  • We are honest, friendly and reliable ....

Let's be honest, isn't that what every business would say (and must say) about their product and service offering. The problem is, these Common Selling Points doesn't tell the stories about you or your business. More importantly, these CSPs come with the label INFLUENCE NOT INCLUDED.


  1. Great post! I never really thought about it but the best posts are always "Do" posts.
    Shifa e ajwa
    Thanks for the ideas!:)