Thursday, June 16, 2011

How to Navigate the Internet Marketing Map

Facebook has over 600 million users; Twitter has over 200 million; and  LinkedIn recently announced that it had reached 100 million. These are the Big Three social media platforms, and you might be excused for despairing that you don't have time to be active on them all.

The good news is: You don't have to!

Despite what a lot of people say, social media isn't the be-all and end-all of your on-line presence, especially for infopreneurs like us.

Here's what you do instead ...

Think of your on-line presence like the solar system, with your Web site - the Sun - in the middle, and other planets orbiting around it. Here's a simple three-stage Internet marketing strategy ...

1. Build a solid Web site

First and foremost, you must have a Web site:

Your Web site needs to be current; it needs to reflects what you do; and it must help people get in touch with you.

Importantly, you must, must, MUST be able to update your Web site yourself. You won't be updating it every day - or even every week - but when you want to update it, you must be able to do it immediately and at no cost.

2. Lead with value

The next stage - the innermost planets of your solar system - is to share your expertise on-line. Lead with value (that is, high-quality content), not with advertising, so that your site visitors see you as an expert before they even visit your Web site.

Broadly, there are five vehicles you can use for this: A blog, an e-mail newsletter, a podcast, an e-book or special report, and a YouTube video channel:

Don't have time to do all five? No problem. Do just three: A blog, a newsletter and any one of the other three.

3. Invest in reputation

Being an expert is a good start, but it's not enough. You also need to be recognised, which makes you an authority. So the third stage - the outermost planets in your solar system - is to build your reputation in other on-line places:

The Big Three, as I mentioned earlier, are Facebook, Twitter and LinkedIn. There are also other on-line communities specific to your area of expertise - for example, one of mine is Thought Leaders Central.

You don't have to spend all day here - and in fact, you can even automate some of this - but it's worth investing time in building your reputation here (slowly at first).

It's easier than you think!

OK, I admit it's not easy to build the Web site, especially if you're starting from scratch. But the rest of this plan is relatively easy to do ...

After all, you are an expert already (Aren't you?), so it's easy to share that expertise in a newsletter, blog and other such tools.

And it really doesn't take much to start building your reputation on these other on-line platforms.
So get started!

1 comment:

  1. Excellent advice, as is always the case, from Gihan. Keep it real, keep it simple, keep it valuable.

    As a Comic Hoax Speaker, MC and Creativity Facilitator, who works in the B2B space, I'm now putting a lot more time into making solid connections on Linkedin, contributing to discussions, and commenting on relevant updates.

    And I love the way you can see who's been looking at your profile; then you can invite them to connect if you see mutual interests or opportunities.