Tuesday, September 20, 2011

Are you providing what people want or are you trying to provide what you think people need?

The Australian Government is currently and desperately trying to make law what they think people need in immigration, dealing with climate change, gambling, and in a host of other areas. They are failing miserably because they do not listen to what stakeholders actually want.

This news release by the Business Council of Australia demonstrates that the Government may be listening yet clearly they are not understanding, which of course really means they are not listening!

I am staggered by the amount of business owners I meet who try and build a business around what they think people need, rather than providing what people want. The best business to be in today is clearly about providing services/products for customers, rather than trying to find customers for our services/products.

What kind of business are you running? Are you providing what people want or are you trying to provide what you think people need?

You will go broke if your answer is the latter.

The great thing about providing people with what they want and building relationships with our customers over time, is that we can end up providing people with what they need as well.

Be the difference you want to see in the world
Leader Changing What's Normal Tribe

Sparkenation: a spark that ignites passion that leads to action that changes what's normal

More sparkenations are here.


  1. Clara Smith is associated with
    Allessaywriter.com for more than ten years having an excellent background from University of Australia. This specific expert is very much efficient in providing you superior quality of
    essay help content within proper deadline.

  2. Know that a strong persuasion can only be accomplished through a great zeal of passion. Persuasive essay writing also anticipates influential and awe-inspiring arguments to make the readers agree with your stance. Researching on the topic would also help you catch an appropriate way to unify the research into your influential arguments. If you still face difficulties in grasping these concepts, feel free to buy
    essay writer online whenever need be.

  3. Taking help by seeking 'do my homework’can be an option if you do not have time or knowledge but first try to prepare the paper yourself and then opt for online
    accounting assignment help services.


  4. Clara Smith is an essay writer at a reputed university in the United States. She also provides coursework help to students at Allessaywriter.com. Clara loves to spend time with her friends and family whenever she is free.


  5. Much top-notch educational organization provides the best educational solutions. Due to the rapid stride in technology and the digital landscape, the services become cost-effective, effective, and engaging to learners. Many learners across the length and bread of the world access it easily anywhere, anytimeThe textbook solution case study is 100% accurate, and no discriminatory options are present make it even more informative and engaging.best software simulation solutions