What we all really want

I had a coffee this week with a reader of my changing what’s normal book. It was the first time we had met. I was thrilled to hear his story of how he is changing what’s normal in his own life.

He then surprised me by giving me a gift, a book called Odyssey - Pepsi to Apple ... a journey of adventure, ideas, and the future. The book is John Sculley’s side of his friendship pre and during his role as CEO of Apple,
and then fall out with Steve Jobs.

The following statement in the book stopped me in my tracks and I have been thinking about it ever since:

“A company today owes its employees one of the most rewarding experiences in their lieftimes, a chance to realize their quest to grow, to achieve, and to make a difference in the world. Nothing more, nothing less.”

John Sculley wrote the above in 1987. It was a revolutionary idea then and for most still is.

Act on the idea with your employees, your customers, everyone. Make every transaction and interaction matter. Give people the experience of their lifetime.

Apple has a goal to change the way people work and live.

In our own way we should all have this goal because much of the status quo is sucking the life out of us. For our own sakes, the sake of our children and their children, we must stop the rot.

Be the difference you want to see in the world
Ian
Leader Changing What's Normal Tribe


Sparkenation: a spark that ignites passion that leads to action that changes what's normal

More sparkenations are here.