Monday, September 2, 2013

You can't grow vegetables online

This weeks sparkenation.

It’s the first day of Spring here in the Southern hemisphere. In readiness my wife and I replanted over vegetable garden this week. It got me thinking that most of the great things in life don’t happen online.

How many marketing messages did you get this week and last week and the week before that promising you the inside secrets of building your business online? Heaps right? 

It’s become boring. Most miss the point. Technology is a great enabler, an amplifier, a tool. Humanity is what matters.  

The big key to your success is how you connect with people in the room. You can attract people online, you can use online to help build relationships, you can add value to relationships online. And yes you can sell stuff online. 

What really matters is how you connect in-person, starting at home, in your neighbourhood, in your community, in your workplace, in the wider world.

Have you had your hands in the earth lately?

Be grateful for the gift of the online world. Be especially grateful for the gift of humanity and the earth we call home.

Be the difference you want to see in the world.
Ian

“Relevance, simplicity, and humanity-not technology-will distinguish brands in the future.”
Scott Bedbury, former SVP of Marketing at Starbucks and Head of Advertising at Nike, in his book A Brand New World.

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