Using the STEPPS Model to Make Your Ideas Contagious

In his book "Contagious", Jonah Berger describes six factors that make an idea more contagious - in other words, more likely for people to share it with their friends and network. The six factors are: Social Currency, Triggers, Emotion, Public, Practical Value and Stories.

In this short video, I show you how to use these six factors to make your products, services, ideas and messages more shareable: