Thursday, August 28, 2014

The Advanced Guide to Email Marketing for Property Management Companies

In the age of Smart-phones, social media and information overload, email is not only alive, but it's the number one channel that consumers use most and it's the number one channel they prefer to receive marketing communications from companies.

I recently co-authored a book, "The Advanced Guide to Email Marketing for Property Management Companies", with Josh Cobb of Real Estate Dynamics, where we look at many aspects of e-mail marketing - including:

  • How to generate better quality leads using inbound marketing
  • Why inbound marketing is cheaper and more effective than traditional 'push' advertising
  • Why email is critical to your inbound marketing plan
  • Strategies, content examples and ideas for generating, nurturing and converting leads
  • Technology and tools to help you manage your inbound marketing via email

Although this has been written specifically for property managers in the real estate industry, the ideas apply to all business owners.

Watch me and Josh in this conversation about the book and its ideas:

The book is now available - and it's free!

Monday, August 25, 2014

Accepting accountability for your choices is the key to your good fortune

I have watched with interest the two BBC TV shows ‘The men who made us spend’ and ‘The men who made us fat’. Good watching and yet the premise for me is wrong.

This weeks sparkenation.

Nobody can make us spend or eat or anything else. You choose. Accepting accountability for your choices is the key to your good fortune in all aspects of your life.

Be the difference you want to see in the world
Ian


Monday, August 18, 2014

How do you know what you feel and think?

This weeks sparkenation.

For about 20 years I have been writing a minimum of 500 words every day. Some of my work appears in places like this. Most of it I discard. A great outcome of maintaining the discipline to write every day is that I get really clear about what I feel and think which is a key to all aspects of my life.

How do you know what you feel and think?

Be the difference you want to see in the world.
Ian

“I write so I know what I think”
Larry Gelbart, creator and producer of the record-breaking hit TV show M*A*S*H.

More sparkenations here.

Thursday, August 14, 2014

How Out of Office Workers Can Become Great Managers

Why Great Managers Are So RareOut of Office workers who aspire to management roles must work harder than their in-office colleagues to convince management they're suitable for such roles. In this episode, we look at five skills the Gallup organisation identified for great managers, and show you how to demonstrate them as an Out of Office worker.

Listen to the episode here:

Download the MP3 file here

Subscribe to the podcast

Buy the book here

Read the Gallup article, Why Great Managers Are So Rare, which we mention in this episode. These are the five skills the article identifies for great managers:

  • They motivate every single employee to take action and engage employees with a compelling mission and vision.
  • They have the assertiveness to drive outcomes and the ability to overcome adversity and resistance.
  • They create a culture of clear accountability.
  • They build relationships that create trust, open dialogue, and full transparency.
  • They make decisions based on productivity, not politics.

Monday, August 11, 2014

Be Your future today

This Sunday's sparkenation.

In a note to members of Linchpin Academy recently CEO and my friend Kwai Yu said

“We human beings are endowed with a unique gift of being able to visualise the future and then create it. WHO ARE YOU IN THE FUTURE? Be the future you. NOW!  (I'm not saying this is easy to do). It's a huge challenge to bring the future you to the present.  But that's what you need to do."

Be your future you today.
Ian

“Whatever you can do, or dream you can do, begin it.
Boldness has genius, power, and magic in it!”
Goethe or perhaps Scottish mountaineer W.H. Murray

Monday, August 4, 2014

Does what your counting add up to who you are?

This weeks sparkenation.

Every week I observe people counting and counting on things that are incongruent with who they are.

Does what your counting add up to who you are?

"The real work," Brain Pickings founder Maria Popova says, "is how not to hang your self-worth, your sense of success and merits, the fullness of your heart, and the stability of your soul on numbers."

Maria's 7 learnings well worth your reflection too



"Not everything that can be counted counts, and not everything that counts can be counted."
Albert Einstein

Be the difference you want to see in the world.
Ian

More sparkenations here.