“People don’t want a better knife, they want the butter on their bread.”

This weeks sparkenation.

The title of this sparkenation is from an excellent post by Bernadette Jiwa titled 

'How Great Products Are Born, Not Made'. You can read it here. And check out they want the butter on their bread link. It’s a great Kickstarter story.

Here’s the thing. People aren’t buying your products/services rather what they perceive that your products/services do for them.

Ask people what they do and 99% will rave on about themselves or their products/services and not what it means for the human being who asked the question.

Be the 1%.

Ian

More sparkenations here.